With Community Question Answering (CQA) evolving into a quite popular method for information seeking and providing, it also becomes a target for spammers to disseminate promotion campaigns. Although there are a number of quality estimation efforts on the CQA platform, most of these works focus on identifying and reducing low-quality answers, which are mostly generated by impatient or inexperienced answerers. However, a large number of promotion answers appear to provide high-quality information to cheat CQA users in future interactions. Therefore, most existing quality estimation works in CQA may fail to detect these specially designed answers or question-answer pairs. In contrast to these works, we focus on the promotion channels of spammers, which include (shortened) URLs, telephone numbers and social media accounts. Spammers rely on these channels to connect to users to achieve promotion goals so they are irreplaceable for spamming activities. We propose a propagation algorithm to diffuse promotion intents on an "answerer-channel" bipartite graph and detect possible spamming activities. A supervised learning framework is also proposed to identify whether a QA pair is spam based on propagated promotion intents. Experimental results based on more than 6 million entries from a popular Chinese CQA portal show that our approach outperforms a number of existing quality estimation methods for detecting promotion campaigns on both the answer level and QA pair level.

Players of a free-to-play game are divided into three main groups: non-paying active users, paying active users and inactive users. A State Space time series approach is then used to model the daily conversion rates between the different groups, i.e., the probability of transitioning from one group to another. This allows, not only for predictions on how these rates are to evolve, but also for a deeper understanding of the impact that in-game planning and calendar effects have. It is also used in this work for the detection of marketing and promotion campaigns about which no information is available. In particular, two different State Space formulations are considered and compared: an Autoregressive Integrated Moving Average process and an Unobserved Components approach, in both cases with a linear regression to explanatory variables. Both yield very close estimations for covariate parameters, producing forecasts with similar performances for most transition rates. While the Unobserved Components approach is more robust and needs less human intervention in regards to model definition, it produces significantly worse forecasts for non-paying user abandonment probability. More critically, it also fails to detect a plausible marketing and promotion campaign scenario.

For decades retail companies have been exploiting analytics within the different segments of their businesses, including marketing and operations. Such analytics are dusty, however, and have now come to an end. Traditional analytical methods are outdated; they require a lot of manual steps and the insights extracted cannot be easily generalized. Using analytics ultimately provides a low return if you include the amount of manpower needed allocating to run them. Machine learning (ML) can be viewed as an extension of analytics.

With Community Question Answering (CQA) evolving into a quite popular method for information seeking and providing, it also becomes a target for spammers to disseminate promotion campaigns. Although there are a number of quality estimation efforts on the CQA platform, most of these works focus on identifying and reducing low-quality answers, which are mostly generated by impatient or inexperienced answerers. However, a large number of promotion answers appear to provide high-quality information to cheat CQA users in future interactions. Therefore, most existing quality estimation works in CQA may fail to detect these specially designed answers or question-answer pairs. In contrast to these works, we focus on the promotion channels of spammers, which include (shortened) URLs, telephone numbers and social media accounts. Spammers rely on these channels to connect to users to achieve promotion goals so they are irreplaceable for spamming activities. We propose a propagation algorithm to diffuse promotion intents on an "answerer-channel" bipartite graph and detect possible spamming activities. A supervised learning framework is also proposed to identify whether a QA pair is spam based on propagated promotion intents. Experimental results based on more than 6 million entries from a popular Chinese CQA portal show that our approach outperforms a number of existing quality estimation methods for detecting promotion campaigns on both the answer level and QA pair level.